A project by Nimrics
ZIMRICS was co-founded and built by Nimrics — an information security expert and entrepreneur, an AI geek by temperament — who wanted a wardrobe she could actually ask questions of, and wrote the engines that make it possible.
Who she is
Nimrics works in information security — security architecture, infrastructure hardening, vulnerability assessment and incident readiness — and builds companies. She founded QatarWheels, Qatar’s automotive marketplace, and its enterprise fleet-telematics platform; she co-founded ZIMRICS; and she wrote its computer-vision engines for virtual try-on, garment detection and body measurement. Security taught her what should never leave your phone. Vision taught her what a model can see in a photograph. ZIMRICS is where the two met.
The idea was small. Her wardrobe was not too small — it was unmapped, full of clothes she had stopped seeing. So she photographed it, and wrote the software that turns a photograph into a record: what it is, what it cost, and every time it has been worn.
The rest of the product followed from that record. The Stylist composes from it, AI Tryon draws on it, and Analytics are simply the record told back to you. She still runs it on her own wardrobe first.
She writes on information security, technology and entrepreneurship — making complex topics accessible to decision-makers and practitioners — and every piece in Zimrics Fashion Magazine is hers. The rest of her work lives at nimrics.com.
How she builds
Build the thing you would use
ZIMRICS started as a tool for one wardrobe — hers. Every screen was used before it was shipped, which is why the app answers the questions a person actually has in the morning. Her rule for every company she has built: secure, scalable systems, small high-performing teams.
AI that shows its working
She does not trust a model that hands down a verdict, and neither should you. Each pick from the Stylist says why — the weather, the occasion, the walking in the day — so you choose between reasons.
Security is not a feature
A security expert builds differently: photographs of you stay yours, a wardrobe is private by default, and the Settings screen has a real switch for what the AI is allowed to learn from.
Honest numbers
Cost / Wear only means something if Total Wears is recorded. ZIMRICS counts what you actually wore, which is why its figures sometimes disagree with you.
About the application
Stylist, Wardrobe, ELITE, AI Tryon and Beauty — what each tab does, in the app’s own words.