Nimrics
Nimrics is an information security expert and entrepreneur — security architecture, infrastructure hardening, vulnerability assessment and incident readiness — who co-founded ZIMRICS and built its computer-vision engines for virtual try-on, garment detection and body measurement. She founded QatarWheels and its fleet-telematics platform, and writes on security, technology and entrepreneurship at nimrics.com.
Pieces by Nimrics
13 September 2026 · 8 min
Cost per wear: the only number in your wardrobe that tells the truth
The world wears each garment 36% fewer times than it did fifteen years ago. One honest division fixes the arithmetic — but only if you actually count the wearings.
12 September 2026 · 9 min
What your clothes are actually made of: viscose, lyocell and the fibres you shed
Two fibres can feel identical on the rail and behave nothing alike in the wash, in the rain, or in the factory that made them. The composition label is the most technical document you own.
11 September 2026 · 8 min
Colour analysis, from the Bauhaus to ΔE: what “your season” gets right, and what a camera gets righter
Seasonal colour typing is a century old and mostly a good idea. The part it never had was a measurement.
10 September 2026 · 8 min
The capsule wardrobe is not a fashion idea. It is a decision budget.
Susie Faux named it, Donna Karan sold it, and a jam stall in California explained why it works.
9 September 2026 · 9 min
How virtual try-on actually works — and where it still lies to you
The field went from warping a flat photo of a shirt onto a body to asking a diffusion model to paint it. Here is what changed, and what a generated image cannot yet promise.
8 September 2026 · 8 min
A size 12 in 1958 is roughly a size 4 today. Sizing was never a measurement.
The United States wrote a national sizing standard, watched nobody follow it, and withdrew it. What replaced it is why the same number fits differently in every shop.
7 September 2026 · 8 min
Wash less, wear more: the arithmetic of laundry
The head of Levi’s went a year without machine-washing his jeans and told a conference about it. He was making a point about fibre, not hygiene — and the point generalises.
6 September 2026 · 9 min
Reading embroidery: chikankari, zardozi and phulkari, and why a photograph should know the difference
Three South Asian needle traditions, three legal protections, and one reason a wardrobe app needs to see stitches rather than the word “embroidered”.
5 September 2026 · 8 min
Digital product passports: from 2028, every garment sold in Europe gets a record. You should already have one.
The EU is about to require that clothes carry machine-readable data about what they are and where they came from. The wardrobe that keeps that record is the one that benefits.
4 September 2026 · 8 min
An AI stylist should argue, not decree
Most recommendation systems hand you a verdict with the reasons hidden. For clothes, that is the wrong interface — and the reasons turn out to be the product.